Thursday, Apr 18, 2019

Health and beauty salon opens on Ayer

Beleca Vi.jpg
Beleca Vi, a health and beauty salon, has opened at 18 N. Ayer St. HML photo by Jay Schulz

Beleca Vi, which translates to “Beautiful You” from Esperanto, is an alliance of beauty and health practitioners from the Harvard area. The new parlor includes a collaboration of independent practitioners offering services from cosmetic surgery to chiropractic work. And it’s not like a typical doctor’s office.

“I wanted it to not feel like your average doctor’s office,” said Dr. Maureen Kidd, the founder and owner of Beleca Vi. Kidd is a general and cosmetic surgeon trained at Michigan State University. She received cosmetic surgery training at the International Academy of Cosmetogynecology.

According to its website, Beleca Vi is “a group of independent providers who have come together in the same space to create a fun, relaxed environment for you to experience health and beauty care. Each individual was carefully chosen to complement the skills and personalities of the other practitioners on-site, so that you will have the best experience possible.”

The new facility, located at 18 N. Ayer St., features a variety of services and options for customers. Share Serendipity, owned by April Kunzelman, sells lotions, soaps and lip balms. G.J. Boutique offers clothing, gifts and other apparel. Dr. Troy Bruezewitz provides chiropractic services, and Maria Davalos is a massage therapist who hosts events for individuals and parties (with fewer than 70 people) such as anniversaries and birthdays. In addition, Beleca Vi has another masseuse with Michelle’s Essential Kneads, which specializes in Swedish, hot stone and deep tissue massages, as well as foot reflexology.

The variety of services offered in one place is an advantage and a unique characteristic of Beleca Vi, Kidd said.

“We’re really trying to all combine so that people can come in and get things done all in one place,” she said.

Kidd decided to open the new business in Harvard because she has links and relatives in the region.

“I have connections to the area,” Kidd said. “I have family in Harvard, friends in the area, [and] a brother in Crystal Lake.”

In terms of future expansion and development of Beleca Vi, Kidd said that will depend on the interests of Beleca Vi customers.

“We’re looking at following patient interest and practitioner availability,” she said. “I am working with a couple of massage therapists. We will be having special events to promote anniversaries, birthday parties and other events.”

Kidd is hoping to attract a variety of customers from the Harvard region and beyond. She already has interested customers from Woodstock, Rockford and Marengo. She also is setting aside space for local artists to come in and display their work.

To introduce Beleca Vi to the greater Harvard community, Kidd will host a wine and cheese event from 5 to 8 p.m. Wednesday, Aug. 22. People will be able to talk to the practitioners at Beleca Vi, take a look at the building and facilities, and sample wine and cheese. For information on Beleca Vi, call 815-770-0360.